{"id":645,"date":"2024-07-01T19:00:30","date_gmt":"2024-07-01T19:00:30","guid":{"rendered":"https:\/\/wwwtest.ucf.edu\/accessibility\/?p=645"},"modified":"2025-07-25T18:05:30","modified_gmt":"2025-07-25T18:05:30","slug":"marketing","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/accessibility\/marketing\/","title":{"rendered":"Marketing &amp; Communication Teams"},"content":{"rendered":"<p>Marketing and communication teams inform or persuade a specific target audience based on demographics and psychographics. With that in mind, you will want to be sure that your web graphics, social media, video advertisements, newsletters and other marketing assets can be perceived, understood, and interacted with by all people within those target audiences.<\/p>\n<p>Creating rich, meaningful content for all audiences helps to broaden the customer base and improve user experiences. Having an appropriate strategy affects possible end users, buyers, clients, brand\u2019s reputation and customer loyalty.<\/p>\n<p>Find more detailed information on UCF&#8217;s standards for your work using the links below:<\/p>\n\t\t<div class=\"ucf-post-list card-layout\" id=\"post-list-134453\">\n\t\t\t\t\t\t<div class=\"ucf-post-list-card-deck\">\n\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/using-adobe-indesign-to-create-accessible-pdfs\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_PDF.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_PDF.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_PDF-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_PDF-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_PDF-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Create PDFs using InDesign\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Create PDFs using InDesign<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Learn how to create accessible PDFs using Adobe InDesign.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Apr 14<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/color\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Color.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Color.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Color-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Color-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Color-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Color\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Color<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Use color to properly enhance readability and clarity for all users.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/emails\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Email.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Email.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Email-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Email-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Email-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Emails\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Emails<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Ensure your messages are clear and can be read by all audiences.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/headings\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Heading.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Heading.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Heading-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Heading-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Heading-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Headings\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Headings<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Use proper HTML Headings instead of just increasing font size or weight.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/hyperlinks\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Link.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Link.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Link-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Link-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Link-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Hyperlinks\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Hyperlinks<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Explore how to make links more descriptive while also being concise.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/images\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Image.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Image.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Image-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Image-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Image-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Images\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Images<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Learn how to create descriptive alternative text for digital graphics.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/lists\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_List.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_List.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_List-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_List-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_List-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Lists\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Lists<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Lists can help increase clarity and readability.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/powerpoints\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Powerpoint.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Powerpoint.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Powerpoint-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Powerpoint-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Powerpoint-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"PowerPoints\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">PowerPoints<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Make your PowerPoints readable and useful for learners of all abilities.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/social-media\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Role_Social.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Role_Social.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Role_Social-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Role_Social-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/07\/Icon_Gold_Role_Social-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Social Media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Social Media<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Learn how to create accessible social media content on popular platforms.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/typography\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Font.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Font.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Font-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Font-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Font-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Typography\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Typography<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Choose fonts and sizes that enhance legibility both in print and online.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"ucf-post-list-card\">\n\t\t\t\t\t<a class=\"ucf-post-list-card-link\" href=\"https:\/\/www.ucf.edu\/accessibility\/video-and-audio\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Video.png\" srcset=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Video.png 400w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Video-300x300.png 300w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Video-150x150.png 150w, https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/30\/files\/2024\/06\/Icon_Gold_Video-360x360.png 360w\" class=\"ucf-post-list-thumbnail-image\" alt=\"Video and Audio\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-block\">\n\t\t\t\t\t\t\t<h3 class=\"ucf-post-list-card-title\">Video and Audio<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-excerpt-text ucf-post-list-card-text\">Learn how to create captions and transcripts for audio and video files.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ucf-post-list-card-text\">Jun 27<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"Web graphics, video advertisements, newsletters and other marketing assets should be understood by all audiences.","protected":false},"author":1,"featured_media":1564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[7],"class_list":["post-645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-cc-roles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing &amp; Communication Teams | Accessibility at UCF<\/title>\n<meta name=\"description\" content=\"Web graphics, video advertisements, newsletters and other marketing assets should be understood by all audiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucf.edu\/accessibility\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing &amp; Communication Teams\" \/>\n<meta property=\"og:description\" content=\"Web graphics, video advertisements, newsletters and other marketing assets should be understood by all audiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucf.edu\/accessibility\/marketing\/\" \/>\n<meta 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